Chitika -Impulse clicks ok but not curiousity

I noticed to day on Chitikas website that there company slogin is "Chitika, Inc. - The Leader in Impulse Merchandising". Geez I dont mean to constantly be raging on Chtika but with there recent issues with there removal of "curiousity clicks" and now auditing of accounts getting rid of "bad clicks" I mean what they hell..... so I am supposed to get impulse clicks but not curiousity clicks? Interesting