Sew Author Catherine Seda Clearly Does Not Get it

In a story on SEW called "Search Arbitrage: Good or Evil?" Catherine Seda writes about a session she attended at San Jose SES which dealt for the most part with search engine arbitrage. First off... Hi, Catherine, 2 months ago called... it took you 2 months to write this article? !wayoldnews looking at the article..

"Who is to say what's good arbitrage and bad arbitrage?" asked Tim Daly, Senior Vice President of Marketing for Sendtec. Daly believes it's the advertiser who is paying for clicks. He then exposed TrueLocal's arbitrage activity and called that a bad user experience. Daly showed that TrueLocal was bidding on "motorcycle parts" and promoting "Bargains in motorcycle parts here!" in their ad copy. TrueLocal's landing page wasn't a list of vendors, as consumers might expect. Instead, the landing page contained PPC ads. To access a list of vendors, consumers had to scroll below the fold and then type in their ZIP code. Is this a good or bad user experience?

I dont know what relationship Catherine and Tim Daly have outside of this panel but everytime he breathed she gave him a (solo) standing ovation... most of the times she stood up a lot of us in the audience were like ummm he didnt even make a point. It was really annoying. As far as him "outing" Jake Baillie.... Jake said exactly what they were doing in his presentation. It wasnt like it was rocket science.... Way to "out" the obvious!

Kristopher Jones, President and CEO of pepperjamSEARCH.com, echoed Daly's position and called the recirculation of PPC ads bad. But, he also criticized Google's landing page algorithm crack-down. Jones said Google's latest update is unfairly penalizing some ad publishers. It's a huge problem for affiliates. And this concerns Jones, especially since he's the CEO of an affiliate marketing management agency.

ehhh what?!?!? The only thing I remember Kris Jones asking of Tim Daly was what his point was in "outing" the obvious. The majority of the people in the audience erupted in applause each time Jake Baillie owned this Tim Daly guy with his responses. Catherine Seda - I dont know what agenda you have but maybe be a little more accurate in your reporting next time? Arbitrage is real in every market and although it maybe new to you its not "evil or good" its just the way it is. UPDATE: Mike Jones response on revenews
UPDATE 2: Pepperjam CEO who was on the panel responds here