Google And Pepperjam Form Search Engine Marketing Partnership

We have not heard much news since the announcement of Googles Acquisition of Doubleclick. Today Doubleclick put out a press release talking about the partnership (from the Doubleclick/Google side) with Pepperjam. Kris Jones has blogged it on the Pepperjam blog Kris says, among other things - "a significant milestone in the history of Pepperjam’s technology offering and we are honored to be associated with Doubleclick and excited to pass the value of the partnership to our growing client base". Looks like the worlds largest full service Search Engine Marketing company just set the bar a bit higher for all the others who hope to compete with them. Pepperjams continues to rack up some of the biggest clients on the web and now with the Google/Doubleclick partnership they offer that much more value to their customers. Those who know Kris might associate him with being one of the biggest proponents of Search Engine Arbitrage. He leads most of the panels at Search Engine Strategies and makes some very good arguments for Search Engine Arbitrage. Now before people start spinning this into a "Google is in bed with search engine arbitragers" you should know as kris pointed out on his blog they have been working on this partnership with Doubleclick before the acquisition by Google. Congrats Pepperjam!