Are Yuwie Serious?

A couple weeks ago, a friend of mine asked me if I knew anything about Yuwie. He signed up for the site and actually described it to me as "a social networking site crossed with a pyramid scheme." Apparently, the gist of the site is that they want you to refer as many people to sign up as possible. The more people that sign up, the more page views the site receives, and the more page views there are, the more banner impressions are delivered. Yuwie also shares the revenue they receive from ads, paying you ten deep for referrals (if you refer ten friends, you get paid for those ten referrals plus the referrals those people make, hence the "pyramid" structure). Yuwie is currently reporting 214,094 total members, who are all, I bet, lazy asses. From looking at the site (it looks like a hastily put together piece of crap), I doubt people are signing up for "social networking" purposes. I wrote earlier how I'm not too fond of people trying to make a quick buck online without working hard, which is why I'm rolling my eyes at Yuwie. I haven't tried the site out though, so if any of you have tried it out and have anything glowing to say about it, I'm all ears. Why do people roll their eyes at traditional pyramid schemes, yet come across one on the Internet and suddenly think it's a great Internet marketing strategy? I just don't understand the mysterious allure of the Internet, how people think it's where you go to get loads of money for virtually no work. Anyway, like I said, has anyone tried out Yuwie? If so, what do you think?