Google Twitter and Facebook Rankings

Google Twitter and Facebook Rankings

shoemoney · · 3 min read
This is a guest post by AJ Vaynerchuk.

Introduction

Using Shoemoney's SERPS script, I took the time to see where Twitter and Facebook rank in Google for some popular names in our industry. The following list will show you a name, where Twitter ranks in Google for the search of the name, and Facebook's ranking for the same term. The results are based on a random assortment of 50: * The highlighted cell shows which ranking is best.
Name Twitter Facebook
Kevin Rose 12 68
Michael Arrington 4 28
Allen Stern 5 14
Guy Kawasaki 5 n/a
John Gruber 3 n/a
Gary Vaynerchuk 5 24
Veronica Belmont 7 32
Darren Rowse 3 20
AJ Vaynerchuk 2 28
Robert Scoble 5 29
Jason Calacanis 3 n/a
iJustine 6 47
Anil Dash 5 39
Scott Beale 4 15
Alex Hillman 3 11
Tara Hunt 4 25
Leo Laporte 6 42
Cali Lewis 5 n/a
Ze Frank 7 n/a
Chris Brogan 3 25
Loic Le Meur 3 n/a
Pete Cashmore 8 4
Tantek Çelik 6 n/a
Nick O’neill 4 3
Chris Messina 4 31


Name Twitter Facebook
Dan Cederholm 8 n/a
Jeff Pulver 6 4
Ariel Waldman 2 27
Stephanie Agresta 3 7
Mark Wielgus 6 5
Fred Wilson 9 58
Michael Galpert 10 n/a
Frank Gruber 9 29
Ryan Carson 11 59
Mel Kirk 3 n/a
Bryan Thatcher 6 7
Jim Louderback 12 n/a
Matt Galligan 6 8
Aubrey Sabala 2 6
Cal Henderson 15 45
Brittany Bohnet 4 2
Zadi Diaz 5 n/a
Scott Raymond 8 n/a
Sarah Myers 4 18
Andrew Baron 11 14
Paul Stamatiou 4 n/a
Leah Culver 15 45
Erik Kastner 4 27
Andre Hyde 6 14
Matthew Levine 25 n/a


Twitter outranks Facebook in Google for 90% of the Above Names

Facebook manages to outrank Twitter for only five of the above names. Facebook ranks higher for Pete Cashmore, Nick Oneill, Jeff Pulver, Brittany Bohnet, and Mark Wielgus. A chart of Facebook vs Twitter

Twitter is Indexed in Google for Every Name

Twitter is indexed in Google for 100% of the names above. Facebook on the other hand is only indexed for 72% of the list. Facebook fails to rank for Guy Kawasaki, John Gruber, Jason Calacanis, Cali Lewis, Ze Frank, Loic Le Mur, Tantek Çelik, Dan Cederholm, Michael Galpert, Mel Kirk, Jim Louderback, Zadi Diaz, Scott Raymond, and Paul Stamatiou. Chart of Twitter vs Facebook in Google indexing

Ranking on the First Page of Google

When it comes to ranking in the search engines it is very important to rank on the first page of search. The difference in exposure and traffic from page 1 to page 2 is monumental. In this study, Twitter manages to obtain a first page rank for 43 of the 50 people on the list (a 86% success rate). Facebook, continuing on with the theme, pales in comparison only managing to achieve a page 1 rank for 9 of the 50(a 18% success rate). Google first page rankings for Twitter and Facebook

Conclusion

While this is only a small sample of users, most of the list is comprised of "Internet Rockstars." These names get searched often, and it is surprising that Twitter is beating Facebook by such a large margin. My guess is that when these names come up in blog conversation the link-backs will always point to the individual's blog, or twitter - not Facebook. Everyone knows that anchor text plays a major role in SEO, and it seems Twitter is winning that game. Do you think that this is an important issue for Facebook? Why do you think Twitter is outranking Facebook by such a large margin?