Google Picking On The Little Guy

Michael Gray recently wrote a post about Google's 2 tiered justice system and how they pick on the small guys but let big corporate guys slide. I have much love for Michael but I disagree with his example of the little guy being SEOMOZ's Matt Inmann and his dating/quiz widgets embedding links for payday loans vs a business card site and theme from a business card page putting links to that business card page. If you look at sites like doshdosh he has almost all his backlinks from themes (over 24,000) yet has a very high pagerank, technorati rank, and serps. I suspect its because he is using doshdosh as his anchor text and not some spammy keyword phrase. In my own example of the mclovin id generator I embed links back to the site when you install it and have been very very public about it. Yet because the links are with anchor text of what the site is about Google is cool with it.