The iFart Marketing Lesson
shoemoney
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1 min read
First I wrote about it when it launched... mostly taking a shot at the iPhone users (I'm on the Blackberry team).
Then I found out it was Joel Comm's creation and it was burning up the iStore.
Now it's the #1 paid application in the Apple iStore. How insane is that?!
The real lesson in this app is the story...
IT'S THE STORY AND THE MARKETING. I can't make that clear or loud enough (no pun intended) .
Now I noticed Joel is giving away $5,000 on iFartmobile where people submit their videos ... of ... guess what... to YouTube and they can win 5,000 or a Apple Laptop or an iPod touch....
Absolutely brilliant!