Your CEO Not Getting Enough Attention On Twitter?

Twitter recently made a post promoting a new service from Microsoft and Federated Media called Exec Tweets.

Twitter is contacted regularly by brands interested in sponsoring innovative experiences based on topics of interest. However, our focused commitment to Twitter itself means we don't have much time or resources to build these interesting topical experiences. It turns out the folks over at Federated Media have both the resources and the expertise.

Its actually a partnership between Microsoft & Federated Media. If there is one thing Microsoft knows how to do its waste money. Remember the new search engine they launched where they used that porn star to narrate? Sorry I got distracted... So I am gonna be honest. I think exec tweets is retarded. Let me see if I understand this... Its a website... where executives pay to have their tweets syndicated... and I can vote on which ones I think are the most interesting. I can also follow them on Twitter. I have no doubt it will be jam packed with CEO's wanting their recognition for how smart there tweets are. I just do not think it will be a good ROI for their company. Now everyone is going around saying that this is how twitter is going to monetize their platform. I am not so quick. I actually would be surprised if twitter was getting a cut of this at all. I do think this is a dangerous road for them to be on. I have some thoughts on why and alternatives I will write about tomorrow.