ShoeMoney q&a round 18

ShoeMoney q&a round 18

shoemoney · · 10 min read
Business Minder asks:
If your website suffer extensive targeted attacks from hackers and half of your database is totally destroyed and unrecoverable, what would you do?
ShoeMoney: Restore from backups
Who to hire? asks:
I run an online tuxedo store and have the financial resources to hire 2.5 employees. What roles should I fill and in what order?
ShoeMoney: 1) since you evidently cant do it... you should hire someone who can look at your goals and determine what your missing and hire the person to accomplish those goals.
Matt Carter asks:
When marketing products have you ever found yourself with an ethical dilemma? Is it ok to market a product that you know is a poor quality product or scam?
ShoeMoney: Kind of a 2 part question there. 1) Have I ever had an ethical dilemma with any of my promotions of affiliate marketing products? No. But I am not like most affiliate marketers. I have built well established trusted sites and am not interested in making a quick buck. I am more focused on the long term goal. 2) Have I ever promoted a product I know is a scam? Nope but again I am in a very fortunate position where affiliate marketing is not my main thing. If I was out of work and had mouths to feed and it was not illegal then bet your ass I would.
Christian asks:
2 part question regarding PPC marketing: 1. What do you look for when selecting an affiliate product to promote via a PPC campaign? 2. Once you've found said product, what's your first step to getting your PPC campaign and running (& profitable)?
ShoeMoney: 1) Do I see a angle on how to promote it that current users are not. 2) use ShoeMoney Tools.
WeFlySpitfires asks:
Do you have any stats which correlate visits to ad revenue? I know it's not as simple as all that but I was curious about it. I mean, is there a point where you can say 'X number of visits may net you Y revenue and Z number of visits may net you... etc'? Sorry, I'm not a SEO guy - just enjoy your blog :)
ShoeMoney: Dont worry I am not a SEO guy either. About 3 years ago I wrote a article about calculating your income per unique visitor maybe that will help you.
Free Directory Submission asks:
Would you build a big site around a good affiliate offer? For instance, say you make good $ on some mp3 selling offer via a landing page. Would you invest in a 3-4 months project and spend lower $XX,XXX to build a really great site that is built around that offer that would have a ton of usefull features, but wouldn't really make money if an affiliate program wouldn't be there? Why or why not? What's your thoughts behind it? Another question: what do you think about cj? I never saw you talking about them, even though they do have the same offers as azoogle with different commissions.
ShoeMoney: So your asking would I spend 2 months and tens of thousands of dollars on a website which only source of revenue I do not feel very comfortable with. Probably not... unless I had nothing else going on. As far as CJ goes... no I am not a fan.
Chris Guthrie asks:
How come you haven't been posting about MMA lately? You used to offer your picks and discuss the matches.
ShoeMoney: Just been busy man. Between ShoeMoney Tools and this new free training program I have been working on I have had little time for hobbies as of late. I am looking forward to Machida kicking Evans ass though!
Jeremy asks:
I recently wrote an article on Amazon's new way to make money for bloggers by selling subscriptions to the blogs via the Kindle Store. I would love to know your opinion on the subject. Do you think this is a good idea for a new stream of revenue for bloggers? Jeremy Read the article here about Amazon Kindle Publishing for Blogs: http://www.abiztechnews.com/?p=371
ShoeMoney: Sounds interesting havent had time to check it out.
Adam asks:
Is the book officially canceled? Somebody said when they signed up for your 12 week training that it says it is replacing the book or something like that.
ShoeMoney: Yup... After 3 years I walked away from the deal.
LOLer Apps asks:
What do you believe is the best way to promote a new iPhone application? Obviously, with 40,000+ apps in the app store, it's going to take some kind of breaking point to get noticed.
ShoeMoney: I honestly have no idea. I dont even own a iPhone.
Giancarlo Massaro, AnyLuckyDay.com asks:
How would you best monetize http://anyluckyday.com. I get companies to donate products that they make and I provide them with an alternate source of advertising via social networks and blogs. Right now I've started using amazon affiliates, but what other ways would you monetize it? Eventually when it gets large enough I can charge companies to sponsor, but other than that?
ShoeMoney: I would promote it with real life case studies. Do guest blog posts on sites and talk about how you took company x from this to that and go step by step. Social proof and education is the best way to sell.
Zac Johnson asks:
What's a big personal goal (not financial/biz related) that you HAVEN'T obtained yet?
ShoeMoney: I have a few things on my life to do list. I really want to goto the playboy mansion and thanks to azoogleads I can check that off my list. I would like to skydive but not sure my wife would be down for that. I would like to live long enough to be a grandparent.
Dan Schawbel asks:
How do you manage all of your social network profiles, in addition to your blog, your businesses, speaking, etc? What kind of back end support do you have to pull this all off?
ShoeMoney: I speak maybe once a month.. I write daily but try not to let it take up more then a hour a day... Business take up a lot of time but for the most part as long as you manage time well and not let yourself get sucked into time wasting shit (I often start the discussion but rarely look back once its started). Social network wise I check facebook and myspace daily for msgs but thats about it.
plunge asks:
Ketchup or mustard?
ShoeMoney: Ketchup
Sean asks:
what is the best way to pitch an idea? power point to email with phone follow up elevator pitch at event with follow up phone call or ?
ShoeMoney: For me in person at a conference in the expo hall.
Chance Stevens asks:
Have you ever considered putting your biggest lessons on tape or dvd and selling those as an info product? With all the people familiar with you and your success, it seems like you could turn on a camera..or recorder - talk and make money. You don't seem shy, and people definitely need the info, insight, and encourage - so what's holding you back?
ShoeMoney: Wow nice timing on that one. Had some people approach us about this last week. Biggest thing holding us back is we cant find any reliable video production people.
TweetFind asks:
What would be the best way other than PPC to get traffic to a site like mine? Thanks for your input. R
ShoeMoney: Get traffic word of mouth
Staska asks:
I'm friggin stuck with CPA on my mobile news site. I have tons of traffic (about 500K uniques a month), about 50% coming from google search for a specific phone. I do pretty well with CPC (adsense) and CPM adverts. But when it comes to CPA... sh... I'm lucky if I sell a phone/plan a month. I tried everything - links to the phones below content, geotargeted CPA deal ads, Amazon and other widgets... I've even got booted from Shopzilla CPC program because my links did not give them a single conversion in 3 months... Ringtones do not work as well, I tried. Any ideas how to get that frigin CPA work on this kind of site?
ShoeMoney: Thats kind of the danger when your focused on SEO traffic... lots of times it just does not convert =(. I mean you have so much adsense on your site I dunno how you ever expect to get any sort of traction other then 1 click and gone from users.
Sue asks:
What question do you wish, just once, someone would ask? ;-)
ShoeMoney: wow good question... I honestly dunno =P
Video Game Fonts asks:
Why Lincoln Nebraska? Seriously.
ShoeMoney: Its just where destiny has lead me. Not sure how long we will stay here. Been looking at moving to denver lately.
Matt Carter asks:
What did you think of LOST season 5? and last nights finale?
ShoeMoney: I thought the season was incredible. Really enjoyed the finale and will post on it soon.
Mike asks:
I'm looking to hire a developer to finish one of the sites that i'm working on. How do you go about finding the right guy. I am a professional software engineer myself, but am struggling with this question. Having worked with both US and Indian overseas developers at work... I find the Indian guys need to be held by the hand and only do what u tell them, and don't think for themselves. If u tell them 1 through 9 and 10 is obvious, they won't do it or even try to figure it out. Not to mention the time zone and communication problems.
ShoeMoney: Still trying to solve this myself.
Matt asks:
If you had a product or script that ensured or helped social marketing success and had the results to prove it how would you market and sell it? Would you create a monthly membership that people subscribed to or sell it through affiliates as a one time purchase? Thanks!
ShoeMoney: membership > one time sales
WeFlySpitfires asks:
Sorry, Shoe, another question. Do you think a site can be too niche to market and monetize from ad revenue? Does the subject material need to have a certain amount of Internet traffic before it's viable? Thanks
ShoeMoney: Just varies on the subject. I thought I was dumb for only going after Nextel Ringtones years ago... that small niche turned out pretty well.
Find Affiliate Offers asks:
Your show on webmaster radio occurs at a time when I can't listen or participate live so I usually listen to the podcast afterwards. What's the best way to submit a question for your show?
ShoeMoney: just use the contact us at the top of the blog.
Justin Lucas asks:
When testing a PPC campaign what number of visitors would you consider to be the minimum to obtain accurate numbers. For example, would you trust the stats on a campaign with 10 visitors/ day, 50, 100, etc.? Thanks.
ShoeMoney: Depends on what all your testing... there is no magic answer for this. Time of day and other factors can play a huge role.
Tran Harry asks:
Money or Women?
ShoeMoney: Women duh
Netflix asks:
Would you start another content site like Fighters ever again? What would you do differently? Is it possible to create a very profitable sports content site?
ShoeMoney: Sure and yes
Andy asks:
How many servers do you guys have :)
ShoeMoney: around 20 right now