How Not To Pitch A Joint Venture

We get probably 15-25 messages a day for JV or Joint Ventures. I can understand and appreciate the need to joint venture but the pitches are the weakest ever. Here is one I got just yesterday:

Hi, I have a product launch coming up (pre-launch starts on the 7th of September), and I would like to discuss engaging your services as a JV broker. By nature of what you do, you must have a relationship with a number of affiliate marketers, and I see a great opportunity to leverage that relationship. Basically I would love you to introduce JV partners (or affiliates) to my JV Partner Program, and I would pay you a percentage of each sale that any of them make, forever. This includes a percentage of the continuity, so you could be building a monthly passive income. My product is in the Make Money / Work From Home niche, however I have also had some outstanding results testing on some other databases, like IM and Personal Development. It is a very unique product. I know you are busy, so rather than write pages about my JV Partner Program, you might prefer to just watch the video. You can do that here… www.thebossbuster.com/jvsignup I’d love to discuss this further with you, you can contact me on any of the following:

Well here is the scoop, poop. Unlike email marketing bloggers have to be much more selective what they write about. I have spent 6 years writing over 1 post a day on average and I am not about to throw all that away for one post of something I don't like... no matter what the cost. Now normally I would just dismiss it as someone spamming contact forms but this persons ip has been the site a lot... So its possible this was a serious attempt to get me interested in a Joint Venture. So I thought I would write about what is wrong with the pitch and what would be a pitch that would peak my interest. 1) Its to goddamn long. 2) There is no personalization. Even my marketing unsavy wife can spot a form letter like this a mile away. 3) You took 917 charectors and over 160 words before mentioning the product. 4) Its tooooooo goddamn long!!!!! So what could you have written that would have gotten my attention? Something like:

Hi Jeremy, How are you? I am a LOST fan like you and dying to see the next season. What do you think is the best LOST fan website out there for news? Oh by the way I have a new product coming out at www.thebossbuster.com. I would love it if you could check it out and tell me what you think. Take care Dan

Why does this work? 1) You conneted with me (in this case the LOST show I love. 2) You asked me a question which will get me to respond (and lowered my defenses ) 3) You asked me just to check out your site. If I like it I will promote it. 4) Its short and sweet. And I don't think I am alone. When trying to get bloggers to promote your stuff just connect with them and very delicately drop your website address. If you have a quality product odds are they will help you promote it.