Conversion Should Be All You Care About

You hear all these cool buzz words now-a-days. SEO, Social Media, User Experience, blah blah blah. People also think I have this massive beef with each of them. The most vocal being Professional SEO's (Search Engine Optimization, SEO Guides, SEO Marketing">Search Engine Optimization experts). I might have a beef with the ignorance of some of the "experts" who practice these things but that's a whole other topic. You can have the best SEO'd site you want, Game digg every day, have the most unbelievable user interface ever, but if that does not lead to the conversion of your goals what do you have? A waste of resources. I get emails every day from people who rank in the search engines for their keywords but are not getting any leads from it. When I send them a list of like 20 things to do to improve their conversion they tell me "but could this affect my keyword ranking?". Annoying...