Is Paying For Tweets Worth It?

Is Paying For Tweets Worth It?

shoemoney · · 2 min read
There have been a lot of followup questions and posts from my post last week about how I made 15k from Twitter in a month. Many people seem to believe that paying me $400-$5,000 for 1 tweet about something can't possibly be worth it. I totally understand that. Actually, the first time someone paid me ANYTHING to tweet I thought it was a rip off (for them). Hell, I thought people that were paying me up to $2 PER CLICK when I made $133,000.00 from Google AdSense in one month were TOTALLY CRAZY. But they kept coming back for more.... Then the next month I did a direct deal with a company who wanted to be the exclusive advertiser for that web property. I guess it was worth it to them because they continued on for many months after. Want to know the really funny thing... after my post last week I got like 20 offers from sponsored tweets in the gambling and web hosting space. I guess they think 6-8 CENTS per click is a good deal =P. But just like 5 years ago when I thought I was the one making out I am probably the dumb ass making some affiliate a ton of money converting to huge offers for pennies. So is paying for tweets worth it? In next month's ShoeMoney newsletter (November '09) I am going to talk about an actual true life case study. Hollywood believes Twitter TOTALLY ruined one movie costing a film company $50+ MILLION. Two weeks later another movie came out where Universal Pictures invested a couple hundred thousand in positive, well timed, paid tweets through ad.ly and the movie did amazingly well (despite very bad reviews in traditional media). I have some great quotes from talking to Hollywood agents and movie studios about how Twitter is taking over their advertising budgets. Sign up for the ShoeMoney newsletter! You won't want to miss this amazing story.