Sneaky Facebook Advertising Tricks - Dialing In Your Campaigns Part 2
justingoff
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4 min read
The guest post I did on June 21st about Facebook Ads went so well that I'm back to give you a few more sneaky tricks for making loads of cash with Facebook...
The case study and examples in this post are for the same product as the last post (The 31 Day Fat Loss Cure). I know a bunch of you left comments last time about promoting CPA offers on Facebook - this is something I have never done before so I can't really help ya there...
Alright let's get down to business...
Here's 3 of my favorite tricks for getting cheaper clicks and better CTR's on Facebook.
In the last post one of the things I was doing for our fitness product was targeting ads at women ages 35-55 in the United States.
Now, that's a pretty broad market, so I decided to niche it down even further to see if I could get cheaper clicks...
From here I niched down to targeting women in the U.S. at each specific age group...
So for example, Women Age 45 was one group and then Women Age 46 were another group. When I did this my CPC's went way down, and with some new ads I was able to get a CTR of .2+ and clicks for less than .15.
This is super easy to do with the Facebook Ads Manager - if you're doing this manually, then you're flat out wasting your time
Anyways, from here I took it one step further and was able to cut even more of my ad spend (and still keep my profits the same...)
This little change alone cut our ad spending by 25% each day, and the profits remained the same.
If you're doing CPM this is even more crucial than if you're doing CPC, since your CPM campaign could be going full throttle to get clicks and you end up losing a lot of money...
Once you have that down you'll want to test out my last strategy for dialing in your campaigns. This is kind of a combination of both of the tricks I just told you about...
Sneaky Facebook Trick #1 - Narrow Down Your Target Market To A Tiny, Tiny Niche...
In the last post one of the things I was doing for our fitness product was targeting ads at women ages 35-55 in the United States.
Now, that's a pretty broad market, so I decided to niche it down even further to see if I could get cheaper clicks...
From here I niched down to targeting women in the U.S. at each specific age group...
So for example, Women Age 45 was one group and then Women Age 46 were another group. When I did this my CPC's went way down, and with some new ads I was able to get a CTR of .2+ and clicks for less than .15.
This is super easy to do with the Facebook Ads Manager - if you're doing this manually, then you're flat out wasting your time
Anyways, from here I took it one step further and was able to cut even more of my ad spend (and still keep my profits the same...)
Sneaky Facebook Trick #2 - Track Which Days & Times Convert The Best - Eliminate The Rest...
There's basically 2 main ways to increase your profits doing Facebook Ads... You can get cheaper clicks, or you can eliminate the wasted clicks you already have.. After looking at my sales for a 2-3 week span I went through Clickbank and figured out what days and times most of our sales were coming in. And much to my surprise there was a few different times that we were not making any sales! Literally... none. So I charted everything and went through the sales reports in Clickbank and figured out when we were making the most sales, and when we weren't. There was pretty much a 6 hour time period every day when I never really made any sales so I made sure to pause all of our ads for those times.
This little change alone cut our ad spending by 25% each day, and the profits remained the same.
If you're doing CPM this is even more crucial than if you're doing CPC, since your CPM campaign could be going full throttle to get clicks and you end up losing a lot of money...
Once you have that down you'll want to test out my last strategy for dialing in your campaigns. This is kind of a combination of both of the tricks I just told you about...