How To Make $100 A Day With An Info Product (Part 2)

In my last post, I gave you my rough outline for creating an information product and making $100 a day Now I'm going to go more in-depth and show you how to create your own info product and how to name your product. This is such an overlooked aspect, but one of the most important parts...

How To Create Your Info Product

Before you actually create your product, you MUST understand what your market actually wants. A good shortcut for doing this is to go to Amazon.com and find the books or instructional DVD's in your niche. Check out the top 10 books in your niche and then read the reviews of each one. Pay special attention to the name of the book and also what people liked and didn't like about the book. So let's say, for example, your niche is golf... If your product is about the mental game in golf or how to be a better putter, I can tell you right now that these are smaller niches within the general golf niche. Your typical golfer who reads golf magazines and plays 1-2x per week is more like this...

male, 40-65 years old
usually has some type of injury that is hurting their game (or that they "think" is hurting their game)
they'd rather shoot 52 and out-drive their buddies on every hole than shoot 40 and be the short ball hitter
a large majority of guys play golf for business reasons, so they actually HAVE TO play
their short game (chipping and putting) is terrible, but they don't have any interest in working on that

So, given this information, coming up with your product should be relatively easy. We want a product that appeals to their ego. There's a reason that the golf club companies charge way more for drivers than they do for putters. A new driver is $400, while a putter is around $150. The long drive appeals to the ego... Hitting a long drive means you're "the man." While logically most guys would be better off working on their short game, the long drive is what sells because it's what guys really want. It's the equivalent of two guys arguing about "whose is bigger." So let's say we're gonna make a product on how to hit long & straight drives. The best way to do this would be with video (or a combination of video and a printable manual). If you make these a digital product, you can easily sell them on Clickbank and avoid the hassle of getting a merchant account with something like 1ShoppingCart. At this point, we have an idea for our product and how we're gonna package it. Now we need to come up with a good name for it.

How To Name Your Product

Here's a few of the good product names that I pulled from golf products on Amazon:

Phil Mickelson - Secrets Of The Short Game
Finally: The Golf Swing's Simple Secret
Swing Like A Pro
How To Break 90 : An Easy Guide For Breaking Golf's Toughest Scoring Barrier

Most of these names are pretty good, but I think they could all be improved. One of the biggest problems that people have when naming a book is that they're boring and they focus too much on features and not enough on the benefits. For example, which one of these books sound better?

How To Hit Long And Straight Drives

or...

How To Blast 300 Yard Drives And Leave Your Buddies Speechless

In the second product title, we use the power word "blast" and a major benefit, which is leaving your buddies speechless. We also change "long drives" to a more specific number that most guys want to reach, which is a "300 yard drive." But the important part is we make sure to hit on the "ego appeal" with leaving your buddies speechless, because deep down that's what guys who play golf actually want. Nothing makes them happier than blasting a long drive while all their friends watch in awe... So let's break this down. There are 4 keys to a good product title:

Make it sound like a magic bullet (needs to be a cure, simple, easy, etc...)
Use a major benefit in the title
Use power words (words like kill, cure, miracle, blast, and solution are all great examples)
Use words that sound alike or rhyme (Coca Cola, Double Your Dating)

This is such an overlooked aspect of selling a good information product. You REALLY need to make sure you have a product title that resonates with your market. If you haven't read Part 1 of this series, make sure you do that. I'll be back next week with a follow up that shows you how to put everything together and start selling your product! - Justin