Sponsoring Squadtd - Some out of the box StarCraft marketing

Yesterday I negotiated a 3 month deal to sponsor a Starcraft 2 map called Squad Tower Defense. Its one of the most popular custom maps getting over 6,000 unique players a day. Here is what he did on the loading screen: I just asked that my logo and website appear on the loading screen and if he could find some way to work me into the game. He made a special icon in the middle of the map... which looks really cool, forums.

I really have no idea what the ROI will be on it. All I know is anytime someone wants to sell me 100k uniq page views a month for a couple hundred bucks that seems worth it to test. Especially since I am the exclusive sponsor. Also I just REALLY enjoy playing the map and already have well over 1,000 games logged in the last couple months. But think about this for a second. There is a bazillion products based around Starcraft on clickbank and other places. They all have affiliate programs. Why isn't some marketer trying to buy realestate on these loading screens? I don't want to name exactly what I am paying but lets say its a VERY small test of what I would normally attempt on PPC. Today was the first day that the logo and site appeared on squadtd and I have already gotten over 12 things from the "Contact us" button asking questions. Now most of them are stupid but 1 was from a large marketing firm... They wanted to know more about us and if we can fullfil the services they are looking for that is a 6 figure deal. Odds are that wont happen... but if it does... You just never know whats going to evolve into something. Anyway think outside the box. There are so many opportunities out there to try... Hopefully this stirs some ideas in your head ;)