Retention and Aquisition Email Sequences

About 6 months ago we started a new division of ShoeMoney called Elite Internet Solutions. This is a full service internet marketing company for business in the 1 million to 100 million in gross revenue range. We don't solicit any business. Its all been word of mouth so far. One thing that amazes me is how many businesses neglect email. We divide emails into 2 things. Retention and Acquisition.

• The acquisition sequence is when a person gives their email directly on the site or the data was obtained by a 3rd party. We send them a series of emails which educate them about the company, demonstrate social proof, and offer incredible specials to get them to be a customer.
• The retention sequence goes to the existing customers to bring them back to make purchases. Its a long series of emails and also emails around specific dates with specials - Valentines day, 4th of July, Christmas, etc.

Some of the companies we have been working with have literally doubled their sales from the email sequences alone. If you are not currently doing this you are missing out big time on sales. Obviously a huge part of this is knowing the sequence and copywriting. Anyone can do this but if you need help feel free to contact us.