How the Olympics are losing millions of dollars

NBC is streaming live events on NBC.com of the Olympics (if you have a subscription). But you can only watch them live.... I want to watch the Judo, Tae kwon do, boxing, wresting, track and field, and a few others. But they only show the finals or very little of the events. Why can't I pay like $50-$100 and watch recorded events online or even a in demand channel on my tv? Even if its ONLY for like during the olympics. Just seems stupid to me. Especially how easy it would be in the day we live in.