@shanknapp Invicta Fighting Championships boss's marketing indirectly lead to ShoeMoney traffic spike

I know 99% of my audience is not interested in Mixed Martial Arts like I am... but that is not really what this is about. Its another great lesson in psychology and... marketing psychology (albiet unintentional). Invicta Fighting Championships is really awesome if you are a mixed martial arts fan. It is the first 100% female fighting organization. First let me say I really hope they succeed... This is not about bashing them. I am a huge fan of everything mixed martial arts. I have sponsored over 20 fighters this year a long (5 on major cards) and I love to support the smaller local fighting organizations. Anyway I missed the live stream unfortunately last saturday. But I heard it was a great card. The card was streamed live on the internet and was 100% free. Awesome. Here is where it gets interesting. On my favorite MMA Forum, The Underground, every thread about the Invicta Fighting Championship had the same couple people spam it with how it got hundreds of thousands of views (which later turned out to be associated with the event (*shocker*) .... Now keep in mind this is their second ever show... I ask a couple of them if they have any source for these numbers... nadda... Then on the best MMA personalities out there - Bloody Elbow's Stephanie Daniels - @CrooklynMMA, Gets an exclusive interview with Shannon Knapp in which she discloses that the first show did over 233K views and the 2nd one (last saturdays) was better. Now look I TOTALLY get the whole fake it till you make it. C'mon you all know me =P. She should have said close to 1 million =P (close is very subjective LOL). So anyway after being totally annoyed to death with the constant threads about how this show got hundreds of thousands of views I made one about how I will offer FREE video streaming using our media servers (10k value AT LEAST on 300k simultaneous users) if they would let me fully disclose the numbers. Response? - Well the one shill said I could not possible know whats involved with that. REALLY?!?!? UMM we use Akamai streaming server which can support easily 1 million users at once (not that we have ever used that). But whatever you all know my credentials so I am not even gonna digress into that. So this morning a Tweet from Shannon: At 10:40 this morning Sharon updated her twitter saying they will not be releasing their numbers... gee wonder why ? (sounds like someone might have gotten a talking to). Ok but here is the best part. After I made that thread on the underground... not mentioning anything about me other than my company would stream the event for free, I came under total character assassination. People posted how I was trying to get attention to my blog... (which is not linked anywhere... but they linked it). Then people started posting pictures of me with the Adsense Check from 2005... then people started making references to the 5 companies I have sold in the last 5 years for over 10m, how I have over 170k twitter followers, 20k facebook fans, and on and on... Now I know these people had bad intentions... And its fine if bashing me gives them a reason to live... But in the end I got a huge spike in traffic and exposure to a enourmous new audience. Our contact form was ABSOLUTELY flooded with people saying not to pay attention to the haters on the UG and how they were all retards and what not... Plus we had a record number (about 10x whats normal) signups to our newsletter. Now in the past I have got into arguments with a lot of high profile people... Mark Cuban probably being one of the biggest but this UG crowd is amazing to bait... I didn't even mean to... I can see why SO many trolls roll there. Here are some of my favorite responses: Authority Figure:

by the way, the whole point of this thread is index "shoe money" into Google. It's not about the discussion, whether this guy actually owns servers, or streaming tech, or knows jackshit about hosting a stream for 277K worldwide viwers. Its about what all his threads are about - using high traffic websites like the UG to index his name deeper and deeper into Google, which is a key element of his online business model.

OMFG that is loltastic. No really... my business model is to post on high traffic websites (without linking to my site) to get my name "shoe money" into Google. Holy balls these shills... Even Dana White's personal forum monkey (CindyO) joined in:

you should be banned because it makes you a fake ass forum member and a waste of time for anyone interacting with you. Go be a ho on someone elses MMA message board

Winning ? I am done posting in the thread... So Shannon - lesson here is if your going to make shit up and have shills post it everywhere don't be annoying... or at least be believable. Also stick to your guns. Its so obvious when all of a sudden you retract...