The @adage banner study is great for idiots

Last week Adage did a post that reported a banner that was blank got a 70% increase in click through rate then other banners. This has nubs all over the net in a frenzy on this "game changing" study. Wow... shocker... As I showed in my facebook advertising blank ads and even ads written in Korean out performed targeted offered ads. Ok lets get away from this amazing discovery though... Lets talk ROI. Not a big surprise its not mentioned at all in the article. Because its pure shit! I can name 8000 ways to get traffic that wont make you any money. Dont get me wrong though... Cool story for those who are not interested in things... like... getting a positive return on your investment.